Our Services
Concept Testing
Have a bright new idea for your product or service? See how consumers like it before you make the investment. Concept testing is a practical tool to evaluate the market potential of brand positioning strategies, as well as new products or services. Learn More
Focus Groups
Listening to consumers talk about your product/service, advertising or new business ideas is one of the best forms of marketing education you can ever get. The professional focus group facility at Capitol Research Services allows clients to listen and watch consumer discussions in an unobstructed and comfortable environment. Learn More
In-Depth Interviews
In-depth interview is a qualitative research method in which experienced researchers conduct one-on-one interviews with the research objects using a semi-structured discussion guide. Learn More
Intercept Studies
A mall, a grocery store, a gas station, or a festival site? Wherever your target consumers are, we can find them and seek their opinions. Learn More
Mail Surveys
Capitol Research Services has decades of mail survey experiences. We have a large address database obtained from reputable suppliers, and use various techniques to successfully increase response rate. Learn More
Mock Juries
Pre-trial jury research or mock trial research has become a frequent pre-litigation tool during the last 20 years. Surrogate jurors from the venue or a matching surrogate venue are brought together to hear summary presentations from both positions (usually what we call an opening, but with argument). Learn More
Mystery Shops
Our interviewers have posed as various types of customers to mystery shop bank branches, retail stores, restaurants, etc. Having a pre-designed
evaluation form in mind, interviewers perform assigned tasks like purchasing a product, asking questions, registering complaints or behaving in a certain manner. Learn More
Online Surveys
Online survey is the most commonly used market research method in the United States. Capitol Research Services conducts online surveys on a regular basis, and is very experienced in this area. Learn More
Product Placement Studies
Have a new product to launch? Wondering whether consumers will like it better than competitor products? Capitol Research Services can help you test various products with real consumers, and compare your product’s satisfaction and demand to competitor products. Lean More
Taste Tests
With two fully equipped kitchens, two regular focus group rooms, and a large room that can comfortably sit 30 people, Capitol Research Services has everything you need for a taste test. Our taste test experiences include an array of foods and beverages. Experienced researchers can help you design the test processes as well as the survey tool. Learn More
Telephone Surveys
Equipped with a ten-station CATI (Computer Assisted Telephone Interview) system, Capitol Research Services provides fast and high-quality phone survey services. Learn More
Usability Testing
Everyone had some experiences struggling with difficult software or websites. In today’s market where growing numbers of consumers rely on the Internet for information and shopping, companies can’t afford having a poorly designed website. Learn More