Client Testimonials

“Rachelle Neal and her team of experts at Capitol Research Services has helped us increase our business exponentially!  They were able to help us identify areas of core competencies, through the use of focus groups, and provided strategic advice that has given us an edge over our competitors. Rachelle Neal took the time to fully understand our business model and designed focus groups discussions to identify things we needed to adjust and/or change to remain relevant and to continue to grow!”

- Jeff Benson
President & CEO, CASE Credit Union



“Capitol Research Services has twice conducted a series of focus groups for the Michigan Chamber of Commerce.  The strategic information gleaned from these focus groups have been invaluable as we work to deliver programs, products and services that help our members solve their business problems and prosper.  Rachelle Neal is a consummate professional who knows how to deliver results for her clients.  I highly recommend Capitol Research Services.”

- Richard K. Studley
President & CEO, Michigan Chamber of Commerce



"Capitol Research Services has been my go-to research firm for focus groups and in-depth surveys for nearly 20 years.  Rachelle will invest the time needed to understand your organization and its unique challenges.  With that knowledge, she will design market research studies that reveal key competitive differentiators and strategic opportunities.  If you're eager to learn what drives customers to do business with you, or what it is that makes you stand out in a crowd, trust Rachelle Neal and her team at Capitol Research Services to deliver time and time again."

- Marcia Merando‚Äč
Director of Marketing, Frankenmuth Insurance



"Rachelle Neal and her team at Capitol Research Services were absolutely great.  They organized, set up and handled all aspects supporting our ability to conduct wide ranging focus groups.  We were able to concentrate on the focus group comments and results, and didn’t have to concern ourselves with any of the supporting details, from the facilities and equipment, to simply getting everyone to where they needed to be.  We could not have obtained the quality and productive results we were able to obtain without the help of Capitol Research Services.

- Allan Sternstein
Partner, Lathrop & Gage




“Focus groups were the single most important factor in turning our business around. It was the best money we ever spent. After we had been in business eight years and frankly, were struggling, someone recommended Capitol Research Services. Owner Rachelle Neal asked me exactly what we wanted to learn and put together a focus group of IT executives. The answers we heard were a real eye opener. As a result of this session, we drastically modified our product and service strategies.”

- Ed Sounders
Former Owner, Entrè Computer Services


"Capitol Research Services was instrumental in helping us develop research for our new membership growth strategy. The results and feedback we received from the focus groups provided us with the relevant information we needed to implement this new strategy. ”

- Tim Daman
President & CEO, Lansing Regional Chamber of Commerce


“Rachelle Neal and her entire staff earned every cent, and (through their efforts) have provided us with a valuable tool to help direct our association in the future.”

- Joe Serra
Past President, Michigan Automobile Dealers Association