In-Depth Interviews

An in-depth interview is a qualitative research method in which experienced researchers conduct one-on-one interviews with the research objects using a semi-structured discussion guide.

Compared to focus groups, in-depth interviews are more flexible, confidential and thorough. Therefore, in-depth interview is often a good choice when the research objects are business leaders or professionals, etc., or when the respondents may be reluctant to share their opinions on the research topic.

Capitol Research Services has conducted numerous in-depth interviews with business decision makers, physicians, politicians, etc, on topics ranging from financial management, health, business purchases, and political issues.