Product Placement Studies

Have a new product to launch? Wondering whether consumers will like it better than competitor products? Capitol Research Services can help you test various products with real consumers, and compare your product’s satisfaction and demand to competitor products.

We can help clients design research plans and evaluative surveys (pre and post product usage), recruit target consumers, place test products, and collect and analyze feedbacks.

The findings will allow marketers to identify product’s competitive strengths and weaknesses, estimate trial and repeat purchase rates, and segment the market. A well designed and executed product placement study can provide important input for sales forecasting.